Kym: What sets your boutique apart from others?
Smita: The customer service and personalized touch. I am a one woman show. I am the buyer, the website designer, the customer service representative, and the shipper. I do it all. I want every customer to have a personalized experience with us. You don't have to wait 24 hours before you get a response about sizing - I am available at all times of the day to help my customers with whatever they need. Additionally, Fash Forward doesn't carry endless pages of inventory - instead, you will find a thoughtful assortment of carefully hand selected items on our website.
Kym: Do you have any style predictions for Spring/Summer 2013?
Smita: The color emerald is going to be everywhere. Emerald is my favorite color, so I'm excited it was recently named the color of the year! Also, exotic prints, stripes, cut out accents and leather are not going anywhere this coming Spring and Summer.
Kym: If you could only give one bit of style advice, what would it be?
Smita: You don't always have to follow the trends. Wear what compliments your personal style and what makes you feel comfortable.
Kym: What's next on the horizon for Fash Forward?
Smita: We are still establishing an online presence, and really working on our social media. Keep an eye out for our Spring lookbook which will hit our Facebook, Twitter and Pinterest pages by the end of February!
twitter | facebook | bloglovin' | pinterest | instagram | email